%201.svg){kind=small}
Latest posts
Download resources
"Tendering strategy: definition & important aspects for buyers"
.jpeg)
Tendering strategy in a nutshell:
A tendering strategy is a systematic plan for the optimal design and implementation of tendering procedures, taking into account market conditions, requirements and corporate objectives. It enables the purchasing department to select suppliers efficiently and save costs through structured competitive situations.
Example: An automotive supplier conducts a two-stage tender for electronic components, whereby in the first round 8 suppliers are technically qualified and in the second round the best 3 suppliers negotiate a three-year contract with a volume of EUR 2.5 million in an e-auction.
Contents
What is a tendering strategy?
A tendering strategy is a planned approach that companies use to organize procurement projects effectively. It defines how tenders are prepared, carried out and concluded in order to identify the best suppliers and achieve optimal conditions. It takes into account factors such as market analysis, selection criteria, communication channels and contract design.
Core elements of the tendering strategy
Significance for purchasing
An effective tendering strategy is crucial for success in purchasing. It enables companies to secure competitive advantages, reduce costs and improve the quality of procured goods and services. A structured approach makes processes more efficient, minimizes risks and builds long-term partnerships with supplier management.
Tendering strategy: From manual tendering to e-auction
Building on the theoretical foundation, the tendering strategy is essential for successful procurement processes. In practice, it enables companies to identify optimal suppliers and reduce costs through structured tendering procedures. The increasing complexity of markets and the need for faster decision-making require a transformation from traditional methods to innovative approaches.
Old: Manual tendering
Traditional approach:
For a long time, manual tendering was the standard in purchasing. Companies sent out tender procedures by post or email to potential suppliers. The entire process was based on paper-based documents and face-to-face meetings. This method was characterized by high time expenditure, limited reach and increased susceptibility to errors. The bids were evaluated manually, which led to delays and made comparability difficult. There was also a lack of transparency and traceability, which increased the risk of compliance violations.
New: E-Auction
E-Auction:
Modern tendering strategies rely on electronic auctions to optimize the procurement process. E-auctions enable tenders to be carried out digitally, transparently and efficiently. By using specialized software, companies can obtain and compare offers in real time. Key innovations such as automated evaluation algorithms and integration into ERP systems increase efficiency. Practical benefits include a reduction in procurement time of up to 50% and cost savings of 12% on average. The increased transparency promotes fair competition and minimizes the risk of wrong decisions.
Practical example: Introduction of e-auction in the manufacturing industry
A medium-sized manufacturing company implemented e-auction for the purchase of raw materials. By switching from manual tenders to electronic auctions, the company was able to increase the number of participating suppliers by 30%. Procurement time was reduced from four to two weeks. Cost savings of 15% were also achieved. The automated documentation improved compliance, and the transparency of the process increased supplier confidence in the process.
Conclusion on the tendering strategy
An effective tendering strategy is essential for companies to achieve optimal procurement results. Success is based on careful planning, transparent evaluation criteria and the skillful integration of digital solutions. The balance between cost and quality and the early involvement of all relevant stakeholders are particularly important. Looking to the future, the digitalization of processes will become increasingly important, while at the same time strategic and sustainable aspects must not be neglected.
