Register now for the next webinar (20.11):
Optimize master data quality in purchasing
Free PDF download

Latest posts

Download resources

Free Excel template for supplier evaluation

Service level: definition & important aspects for buyers

The service level plays a key role in determining a company's ability to deliver and has a direct impact on customer satisfaction and costs. This overview shows you how you as a buyer can determine the optimum service level and thus achieve a balance between availability and cost-effectiveness.

Service level in a nutshell:

The service level describes the percentage of customer orders that can be fulfilled immediately from stock in relation to all customer orders. For purchasing, this key figure is essential for optimizing the procurement strategy and inventory planning, as it controls the balance between delivery readiness and storage costs.

Example: An automotive supplier achieves a service level of 98.5% through systematic inventory optimization, which means that 985 of 1,000 customer orders per month can be served directly from the warehouse, while only 15 orders have to be resupplied.

Contents

Introduction to service level controlling

The service level is an important key figure in supply chain management and logistics that reflects the degree of a company's delivery capability and customer satisfaction. It indicates how well a company is able to meet the demand of its customers and shows the ratio between actually fulfilled and total customer orders. In today's highly competitive business world, optimizing service levels is crucial as it is directly linked to customer satisfaction and thus to the company's success. This introduction will take a closer look at the different aspects of service level, how it is calculated and its importance for modern companies.

What is the service level?

The service level is a key measure in inventory management that indicates the extent to which a company is able to fulfill customer requirements immediately. It measures delivery readiness and indicates the percentage of demand that can be met directly from the warehouse without shortages or delays in delivery. A high service level indicates a high level of customer satisfaction through reliable product availability.

Core elements of the service level

  • Readiness to deliver: Ability to provide products from stock immediately and in the desired quantity.
  • Shortfall costs: Costs incurred as a result of unfulfilled customer orders, such as loss of sales or damage to image.
  • Safety stock: Additional stock to cushion fluctuations in demand and delivery times and to guarantee the desired level of service.
  • Importance of the service level in purchasing

    In procurement, the service level is a key indicator of warehousing efficiency and customer satisfaction. An optimal service level makes it possible to avoid supply bottlenecks and keep the supply chain running smoothly. Buyers must strategically manage service levels to achieve a balance between high product availability and minimal inventory costs.

  • Increase customer satisfaction: Through reliable delivery capability and fast order processing.
  • Optimize storage costs: Trade-off between high inventory levels for a higher service level and cost reduction through lower inventory levels.
  • Securing competitive advantages: A higher level of service can contribute to differentiation in the market and strengthen customer loyalty.
  • Whitepaper: Service level optimization for efficient supply chain management

    Application of the service level in practice

    The service level helps to determine the optimum safety stock to reliably meet customer requirements. By calculating the safety stock based on the desired service level, companies can minimize storage costs and avoid supply bottlenecks.

    Calculation example

    Situation:

    A company sells product X and wants to achieve a service level of 98%. The average daily demand is 50 units, the delivery time from the supplier is 4 days, and the standard deviation of the daily demand is 10 units.

    Step 1: Calculating the standard deviation during the delivery time

    σLZ = σday × √LZ
    σLZ = 10 × √4 = 10 × 2 = 20

    Step 2: Determining the z-value for the desired service level

    For a service level of 98%, the z-value is 2.05 (from the standard normal distribution table).

    Step 3: Calculation of the safety stock

    Safety stock = z × σLZ
    Safety stock = 2.05 × 20 = 41

    Result:

    The company should maintain a safety stock of 41 units to ensure a service level of 98%.

    This calculation allows the buyer to optimally manage inventory levels in order to maximize customer satisfaction and minimize inventory costs. The application of the service level in procurement practice makes it possible to make well-founded decisions in inventory planning.

    Evaluation and strategic findings

    ✓ Critical success factors

    → Precise demand forecasts: accurate prediction of demand patterns using statistical methods and historical data analysis

    → Dynamic adjustment: Continuous review and optimization of the service level based on changing market conditions

    → Supplier integration: close coordination with suppliers to minimize delivery time fluctuations

    ⚠ Challenges and limitations

    → Cost consideration: Higher service levels mean exponentially increasing storage costs

    → Product complexity: Different service levels for different product categories require differentiated strategies

    → Data availability: reliable demand and delivery time data as a basic prerequisite

    Future trends and strategic implications:

    "The integration of AI and machine learning will revolutionize service level optimization."

    → Predictive analytics for more precise demand forecasts

    → Automated service level adjustment in real time

    → AI-supported simulation of various service level scenarios

    → Integration of sustainability aspects into the service level calculation

    Conclusion on service quality

    The service level is an indispensable tool in modern inventory management. It enables the optimum balance between customer satisfaction and storage costs. Through precise calculations and strategic adjustments, companies can maximize their delivery readiness while keeping costs under control. Increasing digitalization and AI-supported analyses will further improve service level optimization and support companies in responding even more efficiently to market requirements.

    Further resources