Why a CRM system is out of place in purchasing
published on
18.11.2024
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In today's business world, characterized by increasing complexity in supply chains, growing compliance pressure and the need for sustainable processes, many companies are looking for solutions to optimize their procurement. A frequently chosen approach is to use existing CRM systems for purchasing - a decision that appears efficient at first glance, but creates significant problems in the long term.
The use of a CRM system in purchasing often results from the desire for a quick solution. Many companies resort to this because CRM systems are already implemented and offer simple data management functions. The idea of using a centralized system that is already being used successfully in sales seems obvious.
CRM systems are designed to manage customer relationships and fulfill this task with flying colors. They offer functions such as:
But when it comes to supplier management, CRM systems reach their limits:
1. focus on customers instead of suppliers: CRM systems primarily address end customers and do not offer sufficient functions for strategic collaboration with suppliers.
2. lack of integration of purchasing data: Important purchasing processes such as supplier evaluations or price inquiries cannot be automated.
3. lack of transparency: KPIs such as quality assessments, supplier loyalty or price developments are not or only incompletely mapped.
4. complexity in document management: certificates such as ISO certificates often have to be managed manually - a considerable effort with a high potential for error.
Just as CRM systems have become indispensable in sales, SRM will establish itself in purchasing. Companies that use SRM benefit from:
Holistic supplier overview: Tacto offers full transparency with a 360-degree view of all supplier information, including price developments, evaluations, contract details and important KPIs.
Efficient cooperation & collaboration: Real-time access to all supplier data and automatic QA data integration promote cross-departmental cooperation and increase efficiency through proactive notifications.
Integrated compliance and risk management: Tacto facilitates the management of compliance data (e.g. CBAM, REACH, LkSG) and supports continuous adaptation to new regulations.
More than just software: Tacto not only offers a solution, but also best practices, direct support and a strong network of purchasing managers.
Especially for SMEs: Tacto is a comprehensive solution tailored to the needs of SMEs without the complexity of large systems.
A CRM system may be indispensable in sales, but it is not enough in purchasing. An SRM system offers not only a digital, but also a strategic basis for managing supplier relationships. It enables companies to work more agilely, transparently and efficiently - and thus prepare for the growing challenges of the market.
Your next step? Rethink the status quo and ensure that your purchasing is fit for the future. Use the advantages of an SRM system to secure your long-term competitiveness. Download this white paper to find out how you can strategically manage your purchasing instead of a CRM.
